About Us
We Work Hard To Provide You With The Best Quality Computer and Electronic Products
Our passion at Focus Direct is to listen to our customers and source functional and affordable products. Guiding employees in building long-term customer relationships being a market leader in online e-commerce of computer accessories and electronic goods.
Our Company
Focus Direct is a Cape Town based computer accessory and electronic goods online retailer employing a dedicated team of 5 who operate from a purchased premise in Diep River. Our Team has over 20 years of knowledge and experience in the computer accessory and electronics industry.
South Africa’s eCommerce sector is rapidly growing now more than it has ever before. Just in 2020, the country’s average eCommerce spend in the first half of the year increased by 30% compared to the year before. This increase was greatly influenced by the lockdown that was implemented in March 2020 and the COVID restrictions that were put in place. In the past, people were skeptical and weren’t too trusting about purchasing items that they couldn’t see or touch first, but that is slowly changing.
South Africa’s online retail spend was set to make 1.4% of the total retail spend in the country in 2018 and in 2020 it grew to 2% which is an increase of more than 40%. That figure is now expected to grow to about 5-10%. Most of the growth experienced was due to the restrictions that were placed on traditional retail stores that led to the reduction of in-store shopping by 30%. Shopping online is much more convenient as it can be done from the comfort of your home, and it reduces the risk of COVID-19 transmissions.
We at Focus Direct are here to make life both easier and safer for South Africans bringing safe, user friendly and convenient online shopping to people. Purchase our products easily from the comfort of your own home and experience a quality service that is incomparable! A quality service you can trust.
Our Team
Interested? Shop Online Today!
Cables, Laptop Bags, Stands, Cleaning Kits, Tools and Toolkits, Adaptors, Connectors, Headsets, Speakers, Keyboards, Mouse and Mouse Pads, Electrical, Lights, Paper and more!